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DARK WEB

Most of us have heard about the dark web, but we can all mostly admit that we don’t know much about it beyond what we see in the news and in the media. We see it as a marketplace for illegal items but we absolutely underestimate the amounts of counterfeit and pirated goods that get sold there. We know that places on the normal web sell fake goods, but those are mainly sold in smaller quantities to individuals who should know better.

So we know where to find small level sellers on the normal web, but where do you think those counterfeit goods get sold in wholesale? You’ve guessed it: it’s the dark web. Whilst small sellers of counterfeit goods can take the risk on sites like eBay, wholesalers will not want to expose themselves as they will face greater penalties if they get caught. The dark web makes people anonymous for the most part, and it therefore makes sense that the dark web has become the biggest wholesale marketplace of counterfeit good in the world.

So we know where to find small level sellers on the normal web, but where do you think those counterfeit goods get sold in wholesale? You’ve guessed it: it’s the dark web. Whilst small sellers of counterfeit goods can take the risk on sites like eBay, wholesalers will not want to expose themselves as they will face greater penalties if they get caught. The dark web makes people anonymous for the most part, and it therefore makes sense that the dark web has become the biggest wholesale marketplace of counterfeit good in the world.

So why should you try to control counterfeits and piracy on the dark web? The answer is simple: to protect your brand. Most people who buy counterfeited products aren’t aware that they bought a fake, and they assume those low quality products are representative of your brand. They then pass the message around and we know how damaging word-of-mouth can be; especially in the era of social media. Don’t let pirates and criminals cast a negative shadow over your business and take back control of what is yours.